Take aways from Amitava Sinharay. I've added some of my own...
Alan Cooper
- Create the insurgency!
- Software is not a problem to be solved, it is a process.
- Programming is craftsmenship.
- programmers respect competence not authority -- they can't be managed, only "facilitated"
- there is no real scarcity of time and money, yet we are confronted with that scarcity every day
Gretchen Anderson
- Keep the momentum … go for it!
Sarah Allen
- Create fans not users.
Sigi Moeslinger
- Design is a form of intervention.
Bill DeRouchey
- Inspiration is around us.
Bill Buxton
- Experience shouldn’t suck.
- Designer rhymes with whiner- but STOP WHINING!
- Everybody is not a designer.
- There is no such thing as low fidelity or high fidelity prototype- only right or wrong prototype.
- The only way to engineer the future tomorrow is to have lived it yesterday!
- Your value lies in your distinctiveness
Gretchen Anderson
- the difference between a newspaper report and a story
- synthesize detail
- "don't be afraid to be wrong, be afraid of not making a statement"
Carl DiSalvo
- most people have no experience with design: you don't go home and prototype dinner, you just make it
Bill DeRouchey
- make a specific button the "hero"
Gabriel White
- provide people with an understanding of their own behavior
Aza Raskin
- don't force users to ask for more content, just give it to them!
- create a "moment of delight"
Jenny Lam
- software is both art & craft
- emotion and idea are supreme
- designers think with their hands and have the ability to communicate through actions